I’ve been extremely picky in choosing resources, software, products and materials to showcase on GoodGuy Online. Not only do they have to stand up to my high standards but they also have to meet yours!
From internet marketing basics to software tools and web design, I’ve gathered a diverse range of topics which are extremely relevant to our industry.
If you think that there is a topic here that needs either more or less attention, please feel free to let me know. I love getting requests and links from people who think something is GoodGuy material (but please don’t s.pam me, be a GoodGuy!)
Internet Marketing
The staple topic of this site! All of the sub-topics listed below have been thoroughly researched by myself and a group of trusted online marketers and contain info you probably won’t find anywhere else!
- List Building - How to build and maintain a quality list.
- Writing Copy - Tips and tricks for writing high quality, truthful online copy.
- Testing, Testing, Testing - Ways and tips for testing the effectiveness of your marketing endeavors.
- Affiliate Systems and Promotions - Whether you’re joining someone else’s affiliate program or starting your own.
- Product/Service Promotion - Tips and how to’s when marketing a brand new product or services of your own.
- Traffic Generation - Techniques you can use immediately to get traffic.
- Article Marketing - Articles are a great way to generate interest and traffic to your site, get all the info you need here.
- Pay Per Click Advertising - Tips to get the most out of your online PPC campaigns.
- Online Advertising - Some great tips here for finding advertising online that won’t cost you thousands.
- Link Building - We all know links are like manna from the heavens (hard to get and sometimes impossible to explain), so get all the info you can on this key topic here.
Email Marketing
One of the main ways to market to your customers on the internet. From how to’s and don’t do’s all the way to groundbreaking technologies and techniques - you’ll find that info here!
- List Building - Your subscribers are key to any effective email marketing campaign or email newsletter. Find effective list building techniques here.
- Creating your Email Campaign or Newsletter - HTML or text? Do it yourself or pay a provider? We consider all these and more in this section.
- Writing Your Emails -Find out some amazing techniques to improve the effectiveness of your campaigns or newsletters.
- Graphics for Email - Techniques for creating the smallest images and tips on what works and what doesn’t when you’r e putting images in your emails.
- Email Netiquette - Learn what you can and cannot do when sending email if you’re going to call yourself a GoodGuy.
Online Business and Marketing Ethics
What not to do and how you can ensure all your business practices on the internet are completely legitimate. From basic beginner topics to advanced GoodGuy materials, you’ll find it here!
- Starting an Online Business - From how to start, ways to keep yourself in business and how to make sure you’re doing it in a GoodGuy way.
- Contracts, Agreements and Invoicing - Ways to make sure that both you and your customers are protected when you do business.
- Affiliates and Business - How do affiliates affect the way you run your business? Learn what to keep in mind here.
- Working From Home - Tips and Tricks to make sure you’re getting the best out of your workday in between loads of laundry.
- Ethics Online - How to do business online without worrying about whether or not your actions are illegal in another state or country or viewed as underhanded by your customers.
Web 2.0
Does anyone even really know what web 2.0 is all about? I’ve got all the information you’ll ever need to get ahead and start taking advantage of the web’s greatest achievement since sliced bread (ok, the internet may or may not have invented sliced bread)!
- What the Heck is Web 2.0 Anyway? - We try to give it to you straight on what this whole web 2.0 thing is really about.
- How to Leverage Web 2.0 - Techniques you can use today to take advantage of the web 2.0 craze.
- Great Web 2.0 Examples - Examples of sites and links to resources to show you some innovative uses of web 2.0 technologies.
- Tagging - A new way for your visitors to find exactly what they’re interested in on your sites.
Social Marketing and the Advent of the Friendly Internet
Why do I call it the friendly internet? Because every day the internet is shrinking - not in size (gosh no! 3 blogs a second are created in this marketplace!) but in connections. You can go to any number of sites out there and connect to real live people just like you and me! Social Marketing has reached an all time high thanks to sites like MySpace and Facebook. Learn how you can get in on the action and the best ways to do it in a GoodGuy fashion!
- The Phenomenon of MySpace - Why we should be thanking Chris DeWolfe and Tom Anderson for starting the tidal wave that is the friendly internet.
- Bookmarking and Personal Link Pages - Bookmarking your favorite pages has been a standard practice within browsers for ages but now we’ve taken it to a whole new level (and it totally helps us in so many ways!)
- The Ultimate Social Bookmarking and Marketing List - I’ve stayed up some very late nights researching these sites for you - some of them are extremely addicting! Add these sites to your arsenal of social marketing techniques.
- Blogging in General -3 blogs per second are created on the internet every day. How can you get the attention that your blog needs?
- Blogging for Business - How your company and your customers can benefit from having a blog on the web.
Web Technologies - Bridging the Gap
Not everyone is as well versed in internet technologies as me and my colleagues here at GoodGuy Online. Sometimes we forget that tools or resources we use every day are still considered tough areas for many other online marketers. So here we take the time to sit down and go over all the new bells and whistles that seem to come out of the wood work every day on the internet.
- RSS (Really Simple Syndication) - What is RSS and how you can use it to reach even more subscribers and customers.
- Podcasting - Audio has never been so friendly for your subscribers. How to make your own podcasts and some great tools for doing so.
- Video on the Web - Video has become increasingly more popular with internet marketing and the web in general. Discover some easy ways to use it to your advantage.
- Code and Scripts - From javascript to php, we’ve found some great resources and open source materials for you to use when building your web sites.
- Web Design - We’ve gathered some great resources for designing web sites including colors and graphics, popular and effective page layouts and much more. Although GoodGuy advises that to get the best results you should employ a professional, we realize that it isn’t always an option when you’re first starting out.
- Creating a Web Site - Here are some great resources for building a web site including html, css and graphics. Find links to tutorials, opensource templates, downloads and much more. Although GoodGuy advises that to get the best results you should employ a professional, we realize that it isn’t always an option when you’re first starting out.
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