Blogs: Better Than A Press Release?
05 28th, 2007It can seem a little overwhelming to come up against the need to present knowledge based information on your site. Even more intimidating is the possibility of launching a business blog (b-blog). You may feel there is little to say and that it would be hard to maintain ongoing posts about your business, products or industry for any length of time.
Blog Marketing - What A Long Strange Trip It Is
05 27th, 2007At first blush, Blog Marketing shouldn’t be much different then “old fashioned” affiliate marketing. However, a Blog brings with it a new set of challenges along with some powerful new ways of getting your message out. Let’s take a closer look…
I’ve been a web marketer since the late 1990’s, for the majority of my career, I’ve developed plain old HTML websites. Those HTML relics were clunky, problematic to maintain and didn’t lend themselves to much in the way of updating. Basically we’d develop a web page, do a little SEO tweaking, once we got it where we wanted it, we’d …ah, forget about it. Now early on this was fine, everyone did it this way and it just worked. However, the new millennium brought with it a brand new platform —The Blog!
Online Marketing Tools
05 27th, 2007Affiliate marketing has become more popular in recent years making it harder for new comers to get in on the action. Before, you could easily start an adwords campaign write a few ads and watch your bank account grow. Now people are smarter and to succeed you must take advantage of all the online marketing tools at your disposal.
But before you can decide which online marketing tools are going to help boost your business you are going to have to develop a sales approach on a particular product or group of products. Don’t be discouraged, you don’t have to come up with strategies all on your own. Do some research on proven internet marketing strategies, or buy a few e-books and copy the strategies of other successful affiliate marketers. See what online marketing tools they use.
A Quick List-Building Technique For The Online Marketer
05 27th, 2007How many times have we NOT heard this,
“The money is in your list!”
If you have been doing any form of marketing, whether you are dealing with products or services either online or offline, you would agree that that phrase would probably have established itself as the number one rule for all marketers to live by. This is simply because without a mailing list, you would have nobody to whom you can promote and sell your products or services.
So what is your business plan like? No kidding. Just like a conventional business, you do need to strategize your affiliate marketing business around a particular system.
Have you got a system in place? You would naturally be promoting a particular product or service, but have you got an “upsell” to offer? What about an “O.T.O” (one time offer) or “backend” product? Of course, you can solely promote the main product just by driving traffic to the merchant’s website via your affiliate link, but without all these sales components in place, you would be leaving a lot of money on the table, so to speak.
