Archive for the 'Online Business Ethics' Category
06 22nd, 2007
Ahhhhh internet marketing - the boon and bane of so many of us. I’ve had so much triumph and so much trouble in this field that it’s almost like an addiction. One of the ways that I feed that addiction is to watch hours and hours of instructional videos! I’ve gathered a bunch of videos that helped me when I was first starting out and I’m still finding good ones everyday to add to this playlist. Grab some popcorn and put on a good pair of headphones for these!
06 20th, 2007
So I heve a huge collection of saved playlists over at YouTube from when I was first learning - I love learning from video - and I thought that I would share these playlists with you!
These are videos may not be for the experienced or intermediate marketer (we have other information in here for you and soon we’ll be offering you even more!). But they are amazing for people who are just starting out or need to brush up on the fundamentals.
So grab a drink and kick back, a notebook is always good to jot down any ideas you may have and start watching!
05 27th, 2007
At first blush, Blog Marketing shouldn’t be much different then “old fashioned” affiliate marketing. However, a Blog brings with it a new set of challenges along with some powerful new ways of getting your message out. Let’s take a closer look…
I’ve been a web marketer since the late 1990’s, for the majority of my career, I’ve developed plain old HTML websites. Those HTML relics were clunky, problematic to maintain and didn’t lend themselves to much in the way of updating. Basically we’d develop a web page, do a little SEO tweaking, once we got it where we wanted it, we’d …ah, forget about it. Now early on this was fine, everyone did it this way and it just worked. However, the new millennium brought with it a brand new platform —The Blog!
05 27th, 2007
How many times have we NOT heard this,
“The money is in your list!”
If you have been doing any form of marketing, whether you are dealing with products or services either online or offline, you would agree that that phrase would probably have established itself as the number one rule for all marketers to live by. This is simply because without a mailing list, you would have nobody to whom you can promote and sell your products or services.
So what is your business plan like? No kidding. Just like a conventional business, you do need to strategize your affiliate marketing business around a particular system.
Have you got a system in place? You would naturally be promoting a particular product or service, but have you got an “upsell” to offer? What about an “O.T.O” (one time offer) or “backend” product? Of course, you can solely promote the main product just by driving traffic to the merchant’s website via your affiliate link, but without all these sales components in place, you would be leaving a lot of money on the table, so to speak.
